For once, take a look at the logo of your favorite brand, or maybe of the device you’re using right now. What does it have that makes it look appealing? How did you register the image in your mind when you looked at it first?
Take a look at it again and verify if it has the following qualities:
What do we mean by the above? It means that any logo should be one of its kind to start with. Simplicity means it should be easy to identify or read and remember. It should look good on a big hoarding as well as on a small packet. For all of this, it needs to have the right combination of colours, the right curve of the edges and the right proportion between letters and the icon.
However, what is most important is that the mark it creates should be evergreen. One cannot get bored with it in time. That is the actual class of a brand.