Have you ever played a logo quiz? It’s a game where you need to identify the brand on the basis of the logo. When you make a correct guess, it means a higher score for you but great success for the brand. This is because they have been able to make a logo that fits into your head so easily.
Such is the importance of a logo. When you see a car from a distance, it is the logo on the bonnet that makes you identify the brand. Similarly, when someone takes a look at your phone from behind, it is the logo that helps them identify the brand.
Your logo is as good as your brand name. Just as you identify a person with his name and face, you identify a brand by its name and logo. In short, your logo is the face of your brand. It gives it a unique, authentic identity no one can steal.