Have you ever played a logo quiz? It’s a game where you need to identify the brand on the basis of the logo. When you make a correct guess, it means a higher score for you but great success for the brand. This is because they have been able to make a logo that fits into your head so easily.

Such is the importance of a logo. When you see a car from a distance, it is the logo on the bonnet that makes you identify the brand. Similarly, when someone takes a look at your phone from behind, it is the logo that helps them identify the brand.

Your logo is as good as your brand name. Just as you identify a person with his name and face, you identify a brand by its name and logo. In short, your logo is the face of your brand. It gives it a unique, authentic identity no one can steal.

For once, take a look at the logo of your favorite brand, or maybe of the device you’re using right now. What does it have that makes it look appealing? How did you register the image in your mind when you looked at it first?

Take a look at it again and verify if it has the following qualities:

• Uniqueness
• Simplicity
• Flexibility
• Visual-friendly
• Timeless

What do we mean by the above? It means that any logo should be one of its kind to start with. Simplicity means it should be easy to identify or read and remember. It should look good on a big hoarding as well as on a small packet. For all of this, it needs to have the right combination of colours, the right curve of the edges and the right proportion between letters and the icon.

However, what is most important is that the mark it creates should be evergreen. One cannot get bored with it in time. That is the actual class of a brand.

On the basis of the presentation, how would you differentiate between the logos of the following:

• Facebook
• Google
• Puma
• Ferrari
• Slack
• Amazon

A logo can be presented in many ways. It depends on you how you want people to remember it. If the name is all you want the impression to be, you go in the lines of Google, Samsung, eBay, and Coca-Cola – brands who make their brand name itself the symbol.

Facebook is an example of remembering a brand by its initial. Other examples for that would be Flipkart, Mc Donald’s, WordPress, and Louis Viton, who use one or two initials of the brand name as their symbol.

Pictorial presentations are the easiest way to make people remember your brand. This can be done in 3 ways:

• Using images that are easy to identify and remember, like Apple, Puma, Nike, Twitter, Playboy and Android.
• Brands like Ferrari, Starbucks, Harley Davidson, BMW, Mercedes, and WB have emblems, representing more royalty.
• Innovation and boldness are represented by abstract logo designs. Slack, Mastercard, Pepsi, Airbnb and Chase are examples in this category.

Now, if you don’t want to go by these rules, you can simply mix them up. Amazon is a combination of text and symbol (arrow). Similar examples are Walmart, Toblerone, Taco Bell, Dove, and PayPal.

So, how would you visualize your brand to be?

In logo designing, the golden ratio is used to provide a proportionate shape to the icon. There are two ways of doing so – either by using squares and rectangles, or by using circles.

Mostly, we use circles more often as logos are icons that require curves. Keeping the Fibonacci sequence in mind, here’s how we go about the process:

• Taking every number as the length of a square, we draw them stuck to one another, forming rectangles.
• Once we find the ideal rectangle frame, we create circles inside every square. They have the same diameter as the length.
• Now, we come out with our logo design.
• As we study the outline of the icon, we place various circles on them to get the right proportion and angle of every curve.
• Once we’ve placed a circle on every side of the curve, we remove the unnecessary portions and provide color or gradient to the outline.
• Hence, the logo is ready.

Brands like Mc Donald’s, Nike, Pepsi, Burger King, Domino’s, Pizza Hut, Tommy Hilfiger, Adidas, Jaguar, and many more are recognized through their classic logo. You don’t even have to see the entire logo to recognize them today.

This is the kind of logo even your brand needs – something the audience can capture in their minds in one go and recall your name when they see it. Here’s how we go by the process:

• First, we get to know you and your idea of what your logo should look like.
• Our designers make a thorough research of your competitors as well as other brand logos in the same industry.
• Comparing the above two, we come up with plenty of ideas that can be utilized.
• We keep refining our primary sketches till we come up with a good outline.
• Most of our logos are given perfection with the help of the Golden Ratio.
• Once all effects of color, gradient, light and shadows are done, the final image is presented to you.